Finally I’m having a cup of tea, my first since arriving in Germany, terrible; it’ll be my last here too since I’m about to fly to London for Norco’s ’09 launch with their new UK distributor. The tea should flow more freely over there!
The Eurobike show is huge, to give you an idea, the number of trade visitors was 36,800; their were 1430 journalists; and 18,000 consumers. Whew! It will only grow as well, the convention space is expanding next year because 300 exhibitors were turned down for booth space this year. So this is a total of 56,230, and to put it in to perspective, the InterBike trade show in Las Vegas has 23,000 visitors. I guess I’m partial to this show because I’m not a fan of Las Vegas; I have to admit thought that InterBike puts on a killer dirt demo demo day, which actually isn’t in Vegas, but in the delightful suburb, Boulder City.
One of the growing markets in the bike biz is the electric bike, check out my upcoming video blog for some clips; yah I’m a nerd on this kind of stuff, but if it’s going to be a positive for the environment, then you can bet I’ll be preaching it. A large part of the population won’t consider commuting or even recreational biking for fitness reasons(too many hills, to far to go, etc.), but with the electric bike, it’ll give them the head start they need while still improving their fitness, especially with the new pedal assist standard.
Norco had a great presence at the show, their best yet. With 56 bikes on display, they’re striving to make their brand name commonplace. In Germany for instance, they’re ranked fifth for bike brand recognition in the mountain bike sector. I gave a quick highlight video on the ’09 line at this popular German website.
My standard job at these shows is to shake hands, sign posters, and be a face for the media, such as the video mentioned above. This year my posters were lost in the shuffle, but fortunately Norco had the file on their server, so we downloaded the file and had new ones printed up. I blasted through a couple hundred, and had to get another 50 photo-copied at the show the last day, with still a few riders leaving empty handed. My conscience won’t be happy if I don’t admit something though…for those that received posters, they aren’t printed on recycled paper like it states on the poster, sorry!!
Talking about recycling, man, trade-shows are “burning the planet” as Chris H. from Norco would say. I won’t get in to the details, but it sure is a dirty business. Check out my upcoming video blog, I’ll be highlighting some green products from the show. Cheers folks….
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