In 2000, Carey Hart put it out there when he attempted the holey grail of FMX, the back flip; now it’s in every pro’s trickbook. Just a few short years ago Darren Berrecloth put it out there with some huge 360 drops; now it’s standard practice in any slopestyle comp. Audacious individuals are often the ones responsible for progression in alternative sport. Another example of this same concept would be Al Gore and his environmental activism; all the scientific data was there, but he put it out there that action must to be taken; David Suzuki in Canada is doing the same thing.

People like this start a trickle of action, then maybe a small stream depending on the importance or demand; and if the idea or trend is worthy, a raging river. Now of course we could get by with just a small trickle of people doing 360 drops, the hospitals couldn’t handle much more, but we do need a raging river of people being environmentally responsible. I guess my motive for this new series of articles on bicycle ecology is to help divert a few more of those random trickles of water in to a desperately needed raging river.

To get a little more scientific, Everett Rogers from Stanford did some extensive research on the diffusion of innovation (trends). First are the innovators, as mentioned above, then come the early adopters, which make up 15% of the population, they seek the new and have a higher tolerance for experimentation; this might be where you find the competitors of Hart and Barrecloth, or those following the recommendations of Gore or Suzuki. Then all of a sudden a bright idea will metastasize and spread rapidly through the next group called the early majority (35%). All those young groms sessioning the dirt jumps after school in hopes of being the next big name may be in this group. The next batch according to Rogers research, which spanned some 50 years and targeted over 500 major trends, is called the late adopters (35%). The remaining 15% are the laggards, they are off the back and tend to be on their own program. So just as good tricks spread rapidly through the population of capable riders, so will environmental responsibility for everyone, but I don’t think it has quite hit home for most people.

When I’m learning a new trick or technique, I have to practice it over and over and over. When I need to update or modify a technique, it takes even more effort and dedication. Is the reward worth it? The satisfaction of nailing a new move clean is amazing, totally worth all those failed attempts and practice. A large part of the solution to global warming will be like modifying an old trick, in other words we have to change our habits! Will the reward be worth the effort?

The mountain bike world seems full of coffee drinkers, am I right? Now I’m more of a tea guy although I do love a good java here and there, but anyway, I personally drink two cups of tea a day. One of my recent road trips lasted 75 days, so that’s about 150 cups that didn’t end up in a landfill because I managed to create a habit of bringing my re-usable mug with me. To help solidify this habit, I would often punish myself from caffeine if I forgot my to-go mug. A bit crazy yes, but it worked, caffeine is a strong motivator!

There seems to be disconnect between understanding a problem like global warming and actually acting on that knowledge, in future articles, I’ll explore this further. But for now,  consider this, it is said that if insects disappeared from our planet life would cease in five years, but if humans disappeared from this planet life would flourish in five years. Yes, we have some work to do. So can we put in the effort toward this critical goal of a sustainable world? Can we change our habits and inspire others to do the same? Can we put it out there? Well I have to agree with the charismatic words of Barack Obama, “Yes We Can!”

Stay tuned for future BikEcology articles on all sorts of green topics. Check out my blog at ryanleech.com for more.