In my senior years as a cycling industry pro athlete, ambassador, and advocate, I have the freedom to choose who I represent. I choose Shimano. I have visited their factory in Japan, have conversed and partied with their engineers, and experienced the pride and love they put in to their product. It shines through not only in the jewerly like appearance of their product, but in the crisp and unarguable functionality of their equipment. Though Shimano is a large company, they maintain a family vibe, and I am proud to continue contributing in my own small way to the big family company that drives most bikes on this planet.